Dior posts more gorgeous shots of Robert Pattinson for Dior Homme Cologne + official write up for the fragrance

Dior posts more of Robert Pattinson's "easy elegance" for Dior Homme Cologne + official write up for the fragrance

Dior has been busy today with DiorRob! We posted their first pic from instagram HERE and they also posted another beauty we've seen before but can NEVER get tired of seeing:


Caption: Robert Pattinson for Dior Homme Cologne. #dior #diorbts #diorrob #robertpattinson

All this activity today has been to promote the cologne in the Dior Homme line. That's the scent I wear! Very lightly but I love it on my skin. Dior posted a shot of the cologne on their tumblr as well as another BTS picture we've posted before, but this one is a better quality. 

That gaze. Nobody stares better.

Caption: ROBERT PATTINSON FOR DIOR HOMME COLOGNE.

The Dior Mag site also posted a shot we have already but CoolDiorRob can not be denied.

From DiorMag:

The elusive and nonchalant incarnation of the Dior Homme scent, the actor Robert Pattinson lends his easy elegance to Dior Homme Cologne, a simply daring fragrance in his image.
This is the story of a contemporary, freedom-loving man, who glides effortlessly from one life to another, from one role to the next. His timeless elegance has a freshness to it, it's low-key in appearance, but sharpened with precision, like the white shirt he's never without. Clinging to his skin in the sea breeze, dazzling against the bright sky of a summer morning, for him it's luxury reduced to its purest and simplest expression. And it's exactly this unique sensation of the freshness of a white shirt on the skin that inspired François Demachy, the house's exclusive perfumer-creator, to produce the elegant and pure Dior Homme Cologne .
"I wanted to create a modern Cologne that was pared down and made up of notes as fresh as cotton," he explains. Reinterpreting this classic men's fragrance with respect to the modern and sophisticated Dior Homme signature, the perfumer-creator chose the most noble raw materials: the citrus notes of Calabrian bergamot meld with the sensuality of grapefruit flowers on a base of white musks, in a composition equal parts spare and bold.
"Dior Homme Cologne is a true exercise in style that touches the essence and the simplicity of luxury," François Demachy declares.

They always slay me with their imagery. The white shirt "clinging to his skin in the sea breeze, dazzling against the bright sky of a summer morning..." POOOOF.

The final goodie is this gorgeous promo shot we've posted but is now in UHQ (bottom of the post). I cropped because well....JUST LOOK.


We'll see what else Dior has in store hopefully tomorrow!

Lick and save!

HQs: "The love affair between Dior Homme and Robert Pattinson continues..."

HQs: "The love affair between Dior Homme and Robert Pattinson continues..."

“He was already the face of the Dior Homme Fragrance and he was thrilled to be also the face for fashion." ~ Sidney Toledano, chief executive officer of Christian Dior Couture

And what a face.

WHAT. A. FACE.





SWEET JESUS.

Rob's GORGEOUS Dior Homme pics are everywhere today and the internets are a-chatterin'. Here are some excerpts from some of my fave DiorRob gushing. Click the links to read the full articles.

WWD: "Dior Homme was so enamored with Robert Pattinson as the face of its fragrance that the company is now using the “Twilight” actor in its apparel ads as well. And it has turned to Karl Lagerfeld to shoot Pattinson for the fall pre-collection ads that will be released on April 1." 

Fashionista: "For Pattinson and Dior fans alike, this is exciting news: It's the first time Dior Homme has ever had a celebrity front its apparel ads...Lagerfeld captured the brooding actor in an appropriately moody black-and-white scheme. Sporting an impressively coiffed James Dean hairstyle (and a teeny-tiny earring visible in one of the two images, below!), Pattinson is looking better than ever." 

Popsugar: "...the star is lending his good looks to Dior Homme's ready-to-wear collection, appearing in its Fall 2016 campaign, and we have to say — the guy looks good. Shot by Karl Lagerfeld himself, the two black-and-white photos show Robert looking more polished and intense than we've ever seen him before." 

VMAN: "The love affair between Dior Homme and Robert Pattinson continues as the actor becomes the first celebrity to front a ready-to-wear campaign for the brand." 

GQ: Dior Homme had just been hiring male models for ad campaigns. Then, everything changed. Somewhere between planning for his next spate of projects (there are three in the works!) and fending off Twilight diehards (they're definitely still around), Robert Pattinson managed to find time for his latest job: being the first celebrity face of Dior Homme clothing. 

TheGloss: "The ads, unsurprisingly, are fantastic, and very Hufflepuff-y, if I do say so myself." 

People: "Pattinson was recently named the new face of Dior Homme’s Ready-to-Wear collection, which marks the first time the brand has used a Hollywood star to front the line. It’s no surprise they made an exception for Pattinson, seeing as his Dior Homme fragrance ads were a major, smoldering hit."

Click for HQs of the ads including the BTS shot and the Numero Homme cover (Rob's in Dior Homme)
I don't know why the thumbnails are faded. I think they're dying from how hot Rob is. But when you click, they're perfect and then you'll die from how hot Rob is.

 

We got crop happy because HOW CAN YOU NOT???
        

VIDEO & PICS: Robert Pattinson Arrives For The Dior Homme Show

VIDEO & PICS: Robert Pattinson Arrives For The Dior Homme Show

#RobertPattinson has arrived! Getting ready for @diorhomme show - 📸 @ludotof - #MFFashion #MFFashionWeek #PFW #ParisFashionWeek #MensFashion #Menswear #FashionShow

A post shared by Mffashion (@mffashion_com) on Jan 20, 2018 at 6:01am PST

Rooobert! #RobertPattinson RT @flying099: RT @Robsjaw: DIOR HOMME IG STORY 👑 pic.twitter.com/j33d5OiHMe

— Flavia (@flying099) January 20, 2018

With my favorite vampire 🧛‍♂️ #diorhomme #christiandior #FW2018

A post shared by Bsweetintoxication (@bsweetintoxication) on Jan 20, 2018 at 6:23am PST

Robert Pattinson, Maria Gracia Chiuri & Karl Lagerfeld - front row at #DiorHomme show https://t.co/Ktre6Dvhm2 pic.twitter.com/mOn8dXn640

— ma (@Ibabysky) January 20, 2018

MORE AFTER THE CUT

Click HERE to read the rest

MORE: Robert Pattinson videos and pictures from fans and media at Dior Fashion Show events (July 3)

MORE: Robert Pattinson videos and pictures from fans and media at Dior Fashion Show events (July 3)

Robert Pattinson, the handsome face of @DiorHomme, attending #MariaGraziaChiuri's Autumn-Winter 2017-18 haute couture show head to toe in #DiorHomme by @Kris_Van_Assche! #DiorCouture #StarsinDior

A post shared by Dior Official (@dior) on Jul 3, 2017 at 1:15pm PDT

🆕Dior Fashion Show - Haute Couture Autumn/Winter 2017/18 (with Robert Pattinson Interview) pic.twitter.com/qpBYlYSQLA

— Rob Pattinson News (@AboutRPattinson) July 3, 2017

C’est l’étape mode du calendrier qui lance définitivement l’été. Début juillet, Paris enfile ses galons de capitale mondiale de la création avec la semaine de la couture. Au défilé #ChristianDior, les égéries toujours au rendez-vous comme #RobertPattinson, #JenniferLawrence et #NataliePortman côtoient la nouvelle modeuse en vogue : Céline Dion • In Paris, haute couture really launches summer time. It wouldn't be a #Dior haute couture show without the House muses Robert Pattinson, Jennifer Lawrence and #NataliePortman with the new fashion icon #CélineDion. #SandrineKiberlain #KarlieKloss #KirstenDunst #DiorCouture 📷 @richardgianorio 🖋 @laurenesaby

A post shared by Madame Figaro Paris (@madamefigarofr) on Jul 3, 2017 at 10:00am PDT

Robert Pattinson is in da place #Dior #pfw #Paris #robertpattinson @dior

A post shared by Alexandre Maras (@alexandremaras) on Jul 3, 2017 at 11:31am PDT

#fashion #fashionweek #dior

A post shared by Сергей (@perfect_cab) on Jul 3, 2017 at 10:51am PDT

Robert Pattinson a fait le déplacement au musée des Arts Decoratifs pour assister en avt 1ere à l'exposition consacrée à #ChristianDior pic.twitter.com/DBq8sCwqhy

— Alexandre Maras (@AlexandreMaras) July 3, 2017

Robert Pattinson at the Dior Show pic.twitter.com/DZinJrRwD4

— Cyn (@Korita05) July 3, 2017

Here's the video for the screen caps I just share thanks to @Korita05! pic.twitter.com/gzD0Q0oirR

— Purely Pattinson (@PurelyPattinson) July 3, 2017

#RobertPattinson at #Dior Haute Couture Fall/Winter 2017-2018 Show during #ParísFashionWeek in París, France (#July 3, 2017) 🔥📷 #RPattz #Handsome #Fashion #Moda #DiorRob #DiorHomme #Idol #Actor #Robssesed #BelieveAndNSN12 #MecheDelRey

A post shared by Meche Del Rey 👑 (@believeandnsn12) on Jul 3, 2017 at 10:33am PDT

J'ai eu un eye contact épisode 1000 😍#brefjai15ans #danstesreves #robertpattinson #dior #christiandior #birthday #hautecouture #museedesartsdeco #lamodelamodelamode #edwardedwardedward

A post shared by Eloise Trouvat (@jeunefillederangee) on Jul 3, 2017 at 2:00pm PDT

I'm still not realizing that I've met him again. Thank you Rob, for everything. pic.twitter.com/w39CirlRoU

— wallis. (@wallisinparis) July 3, 2017

Front Row - Robert Pattinson at the @dior show #dior #robertpattinson #frontrow #icon #legend #yeswearethemost #azerbaijan #aze

A post shared by Yes, We Are The Most (@yeswearethemost) on Jul 3, 2017 at 9:50am PDT

Support Robert Pattinson's new venture and buy Dior Homme fragrance!

Support Robert Pattinson's new venture and buy Dior Homme fragrance!

We have good news! Earlier this week, we spoke to a Dior representative about something that's been on many minds. If we buy Dior Homme fragrance but the DiorRob campaign isn't in the country (US, UK, Canada to name a few), will those sales be attributed to Rob being the new face for Dior Homme fragrance? You know how we do. We love to support Rob and we're all eager to support him in this new and exciting professional venture. So can we do that even when DiorRob is MIA from our malls*, magazines and more?

Short answer. YES!



The Dior representative said that since DiorRob is a global image, they are factoring in global sales regardless of the campaign being absent from some markets. There's still no word on if or when DiorRob will make it to other countries. It's not uncommon for celebrities to have endorsements exclusive to Europe, Asia or the like. We have to wait and see. But for now, you can buy your husband, boyfriend, brother, friend or self, a bottle of any of the four fragrances and you would be supporting DiorRob!

(Click images to view larger)


I had a friend purchase Dior Homme Cologne and Dior Homme Intense for me when she was in Paris. I can't find those scents in the states. I love them! The cologne is fresh, clean, citrusy and out-the-shower feel. It's not strong when I sprayed it lightly on the skin to get a sense for it. It's an easy scent for a man (or even woman) to wear.

(Click images to view larger)


Intense is warm, woodsy and even sweet, like burnt butterscotch, when it settles. It makes me want to snuggle by a fire and take long inhales along a man's neck. Intense, right??? *fans self* That one is my current fave. I'm sooooo excited for when Dior does ads geared to promoting specifically Intense. RAWR.

(Click images to view larger)


I haven't tested Dior Homme Sport or the signature fragrance being promoted right now, Dior Homme Eau de Toilette. I can find these in my country and I'll check them out soon. Especially the EDT since Rob revealed in Sunday Style that was the scent he was wearing during the press junket in June. Click HERE for a refresher.

(Click images to view larger)


Visit DiorHommeParfum.com to read more about the fragrances.

It's great news to know that our purchases will support DiorRob and Dior's explanation of DiorRob being a global image makes complete sense. If you've been following along, you know we've posted a sampling of the campaign around the globe. Click HERE and HERE if you missed our initial posts.

Our readers, Sunny, Viviana, AirTita, and Astrid shared more pictures with us, as well as Flavia who visited the greatest mall on earth - Alto Palermo mall in Buenos Aires. Why is it the greatest mall? Oh because of this...

*At the entrance...


On the escalators...


On the elevators...


Lining the walkways....


THAT MALL IS HEAVEN.


See more pictures great shots of Global DiorRob after the cut!

Click HERE to read the rest

DIOR: Robert Pattinson and Romain Gavras "began a new chapter in the fragrance's history, writing it in black and white"

DIOR: Robert Pattinson and Romain Gavras "began a new chapter in the fragrance's history, writing it in black and white"

Dior's site, DiorMag, has some great, recent editorials on DiorRob. I love the way Dior is marketing everything. Pleased as punch with their new Dior Homme. The first article was about the behind-the-scenes video. Click HERE to view the BTS video from DiorMag's site. We've also added our playlist of official DiorRob YouTubes to our sidebar. We start with Rob's interview and after that, the film launches, followed by the uncensored version then the BTS video. Then it loops all over again! DiorRob is always a click away when you're on ROBsessed.

The second article from DiorMag was posted on DiorRob Day (forever September 1st). A NEW MAN! You'll be beaming by the time you finish reading.



From DiorMag:

After unveiling the brand new film for the fragrance Dior Homme starring Robert Pattinson, DiorMag takes a sneak peek at the secret workings of the filming process and invites you to discover the making of the campaign. 

It's an overwhelming desire he'd had for a long time: more than anything Robert Pattinson wanted to work with the director Romain Gavras. A major fan of the film maker's raw, edgy aesthetic, it was the British actor who personally suggested the name of the son of Costa-Gavras to Dior for the filming of the new Dior Homme campaign. Together, they began a new chapter in the fragrance's history, writing it in black and white, a chromatic contrast that gives the resulting images a heightened effect. Romain Gavras' unrestrained, feverish camera style provided the perfect tool to lay raw Robert Pattinson's offhand, provocative power. 

Remaining faithful to his reputation as a controversial music video maker (he's worked with the likes of Jay Z, M.I.A, Justice), Romain Gavras has created a faced-paced, breathless film, where the images, snatched moments speeding past, segue into each other as an expression of our two heroes' swelling thirst for experiencing life. It's the turn of photographer Nan Goldin to capture Robert Pattinson's seductive power. The American artist, famous for her on-the-wing snapshots of 1980s New York, is the creator of the campaign portraits. Bathed in a warm, amber light, a quite sensual tone, she captures Robert Pattinson's on-edge intensity, immortalizing his impulsive, electric charisma.

From DiorMag:

A new chapter in the Dior Homme story starts today with Robert Pattinson playing the leading role. Here, on DiorMag, we bring you the fragrances brand new film advert directed by Romain Gavras.

He's in perpetual motion, running towards freedom, navigating the tightrope of an ever-changing life. The Dior man is fearless, embracing the unknown, playing with his own destiny. He has no regrets, his life is unapologetically his own, and he fits a thousand lives into his single one. Magnetic, sensual and provocative, the Dior man possesses the same traits as Robert Pattinson. Because the actor, like the character he embodies, has already lived several lives: as a youngster he played piano and guitar, was in a band and dreamed of being a musician. Next, he began treading the boards and taking on the kind of roles that would catapult him to icon status: the conflicted heartthrob vampire of Twilight fame, of course, but also the veterinarian of the film Water for Elephants, and the golden boy of Cosmopolis. 

And now his path crosses that of the Dior Homme fragrance. Together, they revisit the fragrance's identity, opening it to new horizons through the camera of the director Romain Gavras. Known for both his full-length films and his striking music videos for the likes of Justice, M.I.A and Jay-Z, the son of film maker Costa-Gavras recounts a story here that's edgy and energetic. A story in which the black-and-white images segue into each other in a shimmering, powdery, grain-filtered gray, where the camera captures the headlong rush of two soul mates living out a modern love in the throes of youth. Attracting and electrifying each other, they write their carefree, tumultuous love story, living for the moment, seeking out sensations, diving fully-dressed into a swimming pool, shocking the public at a straight-laced ball. Their tale is unique but nonetheless universal and timeless. Whether on a deserted beach or the rooftops of New York, whatever the destination, the Dior man relishes the pleasures of whichever life he's chosen for himself - a life of a thousand possibilities.