"Twilight" takes lead in '09 video sales


LOS ANGELES (Hollywood Reporter) – "Twilight" has quickly become the biggest home-video release of the year, selling 5.6 million units during its first eight days, according to trade publication Home Media Magazine.

The vampire romance took the crown from "Madgascar: Escape 2 Africa," which has sold an estimated 5.3 million units since its February 6 release, according to Home Media research.

"Twilight," like the "Madagascar" sequel, wasn't released on the traditional Tuesday street date. Rather, the film arrived on DVD and Blu-ray Disc on Saturday, March 21 ("Madagascar" came out on a Friday).

The release sold 3 million units its first day in stores, according to distributor Summit Entertainment, enough to send it to the top of the Nielsen VideoScan First Alert sales chart for the week ended March 22.

Just 3 percent of the film's total unit sales came from Blu-ray Disc, not surprising given the "Twilight's" Blu-ray Disc edition is being sold only at Target Stores and Best Buy until May 5.

Thanks to Melissa for the link :)

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21 comments:

crazy said...

Just hoping Rob got a cut somehow. He's so deserving, obviously.

Tess said...

5.6 million units sold in 8 days... I'm guessing each until was watched at least 2 times since it's been purchased (modest estimation) so that works out to 11.2 million viewings of Twilight in just over a week!! :-} Gasp!!

Anonymous said...

They ensured extra sales by having DVD's with different extra's. I bought one from Amazon and then just HAD to have the one from Target :)

Ellie said...

Wow. This is wonderful, but not surprising to me, considering all the fan sites dedicated to Twilight and Rob. Mostly Rob.

Hi, Tess and crazy!! How are you two lovelies today???

Ellie said...

Ana, in addition to them I also got the Borders one...I'm pathetic. :)

Tess said...

Excuse me all! Good morning Ellie, C, anon ;)

Thank goodness I only have 1 option readily available to me here (Borders) If I were in the States, I would've definitely purchased the Target edition....

Suz said...

Yippee...

Crazy. after Keanu (the first actor to demand DVD cut -- The Matrix, good move, huh?) I think it's standard "contact" 101 now..

WAY TO GO TWILIGHT!

Ellie said...

Sorry, I meant to say "Anon".

Hi, Suz!

Tess, is the story Earthquake about my dh and me?? lol

Suz said...

Ellie! Good morning gorgeous!

Tess said...

ELLIE!! hahahah... I haven't read it... is it good? I still haven't read anything other than WA and UD.... I'm practically a virgin ;)

Suz said...

tess, i consumed the office yesterday (it's short and steamy!)

Tess said...

Go up guys. GG posted some lovely pics from the HT maul tour last year in Dallas.

Suz said...

"Practically a Virgin"

sorta like Bella in W.A. (for a few days anyway)

SummerGirl said...

Suz - that is interesting about Keanu and The Matrix.

So you think Rob may get a cut? And who else from the cast?

honey bee said...

I am glad I am not the only one who bought more than one copy!! ;}
I bought the Borders edition and the Target edition. I am sure I will need a backup after constant viewings of the commentary. Heh. Plus, I could not pass up Rob's piano concert (THOSE hands!). How could one man have so much talent?

crazy said...

Hi Ellie! Tess! i was a different thread....

Katja said...

I was one of the 5.6 million.... lol
WOOHOO... Twilight! *yay*

elaine said...

Amazing! I bought 2. I work w/ a 50 some year old male teacher and he bought it. Isn't that great!! No wonder it has sold almost 6 million. Thanks to our Rob!

Sara Tavares said...

I wish I was Summit´s owner :)

Caitlin said...

When I went to HMV to buy my Twilight DVD, they were selling Blu-ray discs too...

Anonymous said...

they have to make of BREAKING DAWN people...goshhh that is really big money for summit and they should hell make the sequel in new moon and eclipse, their sure will do it....

summit is really success in this last film, knowing also hit blockbuster even not like mega twilight but summit is become hit studio for last year until today...

summit people should be more creative and protecting their prime actors of twilight if they want to hit another jackpot.....

 
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